Flutter: Visual Identity for Mobile App
Flutter: Visual Identity for Mobile App
Flutter: Visual Identity for Mobile App
What is Flutter?
What is Flutter?
People struggle to form aligned friendships after life transitions. Existing apps optimize for dating or shallow social discovery, not durable value and taste alignment. Flutter is a friendship-first app that connects people primarily through shared taste and helps them form real-life friendships, friend groups, and find events or hangouts.
People struggle to form aligned friendships after life transitions. Existing apps optimize for dating or shallow social discovery, not durable value and taste alignment. Flutter is a friendship-first app that connects people primarily through shared taste and helps them form real-life friendships, friend groups, and find events or hangouts.
This self-initiated project explores how brand identity can extend across both product and marketing, translating personal taste into a cohesive visual system and applied experience. Includes: visual system, taste system, app screens, landing page, campaign visuals, and merchandise. AI image generation tools were used to explore and produce visual assets, which were then curated and integrated into the final system.
This self-initiated project explores how brand identity can extend across both product and marketing, translating personal taste into a cohesive visual system and applied experience. Includes: visual system, taste system, app screens, landing page, campaign visuals, and merchandise. AI image generation tools were used to explore and produce visual assets, which were then curated and integrated into the final system.
Slideshow
Slideshow
